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By Masyhur Riady
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Get instant insights and key takeaways from this YouTube video by Masyhur Riady.
Definition and Characteristics of Negotiation
📌 Negotiation is defined by the Kamus Besar Bahasa Indonesia (KBBI) as a process of bargaining through deliberation to reach a mutual agreement between parties.
🧑🏫 According to expert definitions (like Hartman), negotiation is a communication process where two parties with differing goals try to agree on something, aiming to satisfy both sides.
🗣️ Key elements include the exchange of proposals, reasoning, and the ultimate achievement of a consensus or agreement, as exemplified by the shoe price reduction from Rp300,000 to Rp270,000.
Objectives and Principles of Negotiation
🎯 The three main goals of negotiation are to achieve an agreement, build mutual relationships, and prevent conflict.
🤝 To build relationships, parties must be willing to find a middle ground or solution, focusing on mutual benefit rather than just individual interests.
🧠 Successful negotiation requires the use of appropriate methods and techniques so that both parties can accept the offers presented.
Case Study Analysis (Laptop Purchase)
👨💻 Rudi initiated the negotiation by requesting a new laptop due to increasing college assignments and the need for high computing power for 3D design.
💰 Rudi supported his request with logical reasons, including his current laptop being old and inadequate, and proposed a solution by offering to contribute savings and tutor his sister, Wati, on the old device.
✅ The final agreement involved the father agreeing to buy the laptop after receiving his next paycheck, conditional on Rudi studying hard and teaching Wati.
Factors Influencing Negotiation Success
⚖️ Successful negotiation relies on factors such as the willingness to compromise and accept the other party's wishes, ensuring that no party is disadvantaged.
✅ Reasons presented must be logical, clear, and factual, leading to an agreement that can be implemented directly.
🤝 Both parties must prioritize mutual interest and avoid forcing their own will onto the other, sometimes utilizing a neutral third-party mediator if deadlock occurs.
Key Points & Insights
➡️ Negotiation is fundamentally a process of mutual bargaining aiming for shared agreement, not just one-sided demands.
➡️ The objectives extend beyond a transaction to include relationship building and conflict avoidance.
➡️ Strong, factual justifications (like the need for a better laptop for specific studies) are crucial for convincing the other party.
➡️ Successful outcomes require mutual benefit and concrete, actionable agreements, such as the father's commitment to saving and Rudi's commitment to studying seriously.
📸 Video summarized with SummaryTube.com on Jan 12, 2026, 06:20 UTC
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Full video URL: youtube.com/watch?v=wuRQD_SLZlE
Duration: 15:02
Get instant insights and key takeaways from this YouTube video by Masyhur Riady.
Definition and Characteristics of Negotiation
📌 Negotiation is defined by the Kamus Besar Bahasa Indonesia (KBBI) as a process of bargaining through deliberation to reach a mutual agreement between parties.
🧑🏫 According to expert definitions (like Hartman), negotiation is a communication process where two parties with differing goals try to agree on something, aiming to satisfy both sides.
🗣️ Key elements include the exchange of proposals, reasoning, and the ultimate achievement of a consensus or agreement, as exemplified by the shoe price reduction from Rp300,000 to Rp270,000.
Objectives and Principles of Negotiation
🎯 The three main goals of negotiation are to achieve an agreement, build mutual relationships, and prevent conflict.
🤝 To build relationships, parties must be willing to find a middle ground or solution, focusing on mutual benefit rather than just individual interests.
🧠 Successful negotiation requires the use of appropriate methods and techniques so that both parties can accept the offers presented.
Case Study Analysis (Laptop Purchase)
👨💻 Rudi initiated the negotiation by requesting a new laptop due to increasing college assignments and the need for high computing power for 3D design.
💰 Rudi supported his request with logical reasons, including his current laptop being old and inadequate, and proposed a solution by offering to contribute savings and tutor his sister, Wati, on the old device.
✅ The final agreement involved the father agreeing to buy the laptop after receiving his next paycheck, conditional on Rudi studying hard and teaching Wati.
Factors Influencing Negotiation Success
⚖️ Successful negotiation relies on factors such as the willingness to compromise and accept the other party's wishes, ensuring that no party is disadvantaged.
✅ Reasons presented must be logical, clear, and factual, leading to an agreement that can be implemented directly.
🤝 Both parties must prioritize mutual interest and avoid forcing their own will onto the other, sometimes utilizing a neutral third-party mediator if deadlock occurs.
Key Points & Insights
➡️ Negotiation is fundamentally a process of mutual bargaining aiming for shared agreement, not just one-sided demands.
➡️ The objectives extend beyond a transaction to include relationship building and conflict avoidance.
➡️ Strong, factual justifications (like the need for a better laptop for specific studies) are crucial for convincing the other party.
➡️ Successful outcomes require mutual benefit and concrete, actionable agreements, such as the father's commitment to saving and Rudi's commitment to studying seriously.
📸 Video summarized with SummaryTube.com on Jan 12, 2026, 06:20 UTC
Find relevant products on Amazon related to this video
As an Amazon Associate, we earn from qualifying purchases

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