BTR 2 Rudi

Thesis Presentation Feedback (BTR2 Session for Rudi Syarifuddin)
📌 The presentation time limit is strict: only 15 to 20 minutes for the defense/exam, requiring concise PowerPoint preparation.
📌 The presentation background must clearly articulate the research problem and ensure the variables are explained using real data reflecting the existing issues in the SALUT system.
📌 The research objectives and literature review should be concise, and the PLS model summary should focus only on confirming model fit, validity, and reliability, reserving deeper statistical explanations for Q&A.

Methodology and Data Refinements
📌 The respondent count is 270, sourced from seven SALUT branches; the title should reflect "SALUT" rather than focusing only on the parent PT (PT Dwiiguna Citta Nusantara).
📌 The term "Pelanggan" (Customer/Client) must be consistently replaced with "Peserta SALUT" (SALUT Participant) throughout the thesis to better align with the service context.
📌 The operational definition of loyalty must be explicitly stated, potentially defined by staying at SALUT for a minimum duration (e.g., 2 or 3 semesters) to exclude new participants.

Analysis and Discussion Deepening
📌 The analysis needs significant deepening, moving beyond just comparing research findings to current literature; integrate findings with respondent profiles and descriptive statistics.
📌 Pay special attention to results that are not statistically significant; these must be deeply investigated to understand why they did not show the expected influence, linking them back to respondent characteristics.
📌 Recommendations (Saran) must logically flow from the research benefits (scientific and practical) and address areas where results were non-significant, providing constructive suggestions for decision-makers at UT regarding SALUT management improvements.

Key Points & Insights
➡️ Clarify SALUT Profile: Provide details on the seven SALUT branches (location, profile) within the methodology section.
➡️ Strengthen International Literature: Ensure the literature review includes a minimum of five international journal articles, citing their titles and authors in English.
➡️ Integrate Respondent Characteristics in Discussion: Explicitly link findings (like the non-significance of employee technology skills) to respondent characteristics (e.g., student age/semester) to explain outcomes, such as novice students needing more staff tech support.
➡️ Focus on Human Element in Tech: Discuss that even if technology skills are not directly significant for loyalty, the humanistic aspect of service (friendliness, human support) remains crucial, as technology cannot function optimally without human implementation.

📸 Video summarized with SummaryTube.com on Jan 29, 2026, 09:15 UTC