Business Establishment and Motivation
📌 Ibu Lilis started her home furnishing/houseware business in late November/early December 2018.
🏡 The primary motivation for opening the shop was to increase family income and meet household needs.
🏪 She chose a fixed store location over selling door-to-door because selling on the street resulted in more losses, particularly due to potential damage from pests like rats.

Product Pricing and Inventory Strategy
💰 The average product price ranges from Rp100,000 (standard items) to a high of Rp300,000 per item; lower-end necessities (like small containers or patching materials) are priced below Rp10,000.
📦 The inventory strategy focuses on selling based on customer orders (made-to-order) rather than stocking large quantities, aiming to avoid dead stock and cater to the middle to lower-income market.
📈 There are plans to offer higher-priced items, potentially up to Rp500,000, for customers seeking higher-end goods in the future.

Sales Performance and Market Conditions
📉 Sales significantly declined after the COVID-19 pandemic; current peak sales are around Rp200,000 to Rp300,000 when busy, compared to pre-COVID performance.
💰 Before COVID, average daily sales were Rp300,000–Rp400,000 on weekdays, spiking to Rp600,000–Rp700,000 on Saturdays and Sundays.
🎉 Peak revenue periods historically included holidays like Eid al-Fitr and New Year's, with daily earnings exceeding Rp1 million during those times.

Key Points & Insights
➡️ Choosing a fixed retail location was motivated by avoiding losses associated with mobile street vending, particularly inventory damage.
➡️ The business model heavily relies on managing inventory risk by focusing sales on accessible price points (Rp100,000 average) and fulfilling higher-priced orders upon request.
➡️ Post-pandemic sales have not yet returned to pre-COVID stability, stabilizing currently between Rp100,000 and Rp200,000 daily.

📸 Video summarized with SummaryTube.com on Nov 21, 2025, 13:07 UTC