Co-design: Developing a Shared Design Purpose
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AI Summary of "Co-design: Developing a Shared Design Purpose"
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The Importance of Shared Purpose in Co-design
📌 Design power stems from the diverse perspectives, skills, and experiences of participants.
🧐 Defining a shared purpose is crucial but complex; design problems are often labeled as ill-defined, ill-structured, or Wicked.
🤔 The way a problem is framed inherently guides the final solution, making problem definition as important as solving it.
Structured Process for Creating a Shared Purpose Statement
✍️ The process uses a simple table structure divided into three steps, often utilizing Post-it notes for flexibility.
1️⃣ Step One (Individual Reflection): Participants record individual priorities, concerns, and guiding values; a facilitator should interrogate statements (e.g., asking "why") to ensure clarity (e.g., defining what "safe space" means to an individual).
2️⃣ Step Two (Clustering & Conflict Identification): Similar priorities are clustered under a "shared" column, labeling themes that are understood and agreed upon by all. Unresolved conflicts should be recorded to be addressed later.
3️⃣ Step Three (Statement Drafting): Participants co-author one or more shared purpose statements summarizing what the group wants to do and why, using the collated shared ideas.
Benefits of the Shared Purpose Method
🌟 This method unearths, understands, and gives space to the diverse priorities and values driving design decisions.
🔍 It helps explore commonalities, differences, and areas of conflict early, preventing later inhibition of the process.
🎯 The resulting shared purpose statement helps focus the co-design process and serves as a reference point to sense-check emerging designs.
Key Points & Insights
➡️ Design is more about defining the problem than solving it, especially with ill-defined design challenges.
➡️ Facilitators must interrogate ambiguous terms (like "safe space") during Step One to ensure shared understanding among all participants.
➡️ The structured method forces the documentation of unresolved conflicts so the team can revisit them later in the design process.
📸 Video summarized with SummaryTube.com on Jan 08, 2026, 20:49 UTC
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📜Transcript
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📄Video Description
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There are many different approaches, methods and tools that can be used to enable co-design at different stages in the process.
This short animation introduces a structured way to facilitate the creation of a shared purpose among participants in a co-design project.
Read the article: https://www.open.edu/openlearn/science-maths-technology/co-design-approaches
Transcript link: https://www.open.edu/openlearn/69/e4/69e41cd365bfa65a47b6e02f10e5d1d9733e6881?response-content-disposition=inline%3Bfilename%3D%22Transcript%20Developing%20a%20shared%20design%20purpose2.pdf%22&response-content-type=application%2Fpdf&Expires=1716545400&Signature=DiaBAcHOIIEHaNABTBnJJkF9OqFtwYXsaploxz3R0KWLssJJMV9IfyFQWfiu0X3Td8PnB9ic38GOkIqLy8~pK5TilWqtwaKSxL2hO-LGNqeGNKMr7Hprpl9Q66ptUgbRuy3z6PzZkSuTC3QuUTibiud0A~Sq69VNG889h~4~wxiBpN0a2Dq~wrwUMoWr6SoIMy2GZWbiH4gxYcSgakLYrToj4wxj8jt251kjaFyvtuwPK9KNr3ahGKTjbObg4W~BAoVC~QUqW2DzPt4GSIAcsN0BNGBWEntP8kqdUOgDF8nUwstP01NOSEU68O9k~BQjnEMQQf0HIwa9ijX8I7qnKQ__&Key-Pair-Id=K87HJKWMK329B
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Full video URL: youtube.com/watch?v=U_TExPkEeRE
Duration: 4:46
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AI Summary of "Co-design: Developing a Shared Design Purpose"
Get instant insights and key takeaways from this YouTube video by OpenLearn from The Open University.
The Importance of Shared Purpose in Co-design
📌 Design power stems from the diverse perspectives, skills, and experiences of participants.
🧐 Defining a shared purpose is crucial but complex; design problems are often labeled as ill-defined, ill-structured, or Wicked.
🤔 The way a problem is framed inherently guides the final solution, making problem definition as important as solving it.
Structured Process for Creating a Shared Purpose Statement
✍️ The process uses a simple table structure divided into three steps, often utilizing Post-it notes for flexibility.
1️⃣ Step One (Individual Reflection): Participants record individual priorities, concerns, and guiding values; a facilitator should interrogate statements (e.g., asking "why") to ensure clarity (e.g., defining what "safe space" means to an individual).
2️⃣ Step Two (Clustering & Conflict Identification): Similar priorities are clustered under a "shared" column, labeling themes that are understood and agreed upon by all. Unresolved conflicts should be recorded to be addressed later.
3️⃣ Step Three (Statement Drafting): Participants co-author one or more shared purpose statements summarizing what the group wants to do and why, using the collated shared ideas.
Benefits of the Shared Purpose Method
🌟 This method unearths, understands, and gives space to the diverse priorities and values driving design decisions.
🔍 It helps explore commonalities, differences, and areas of conflict early, preventing later inhibition of the process.
🎯 The resulting shared purpose statement helps focus the co-design process and serves as a reference point to sense-check emerging designs.
Key Points & Insights
➡️ Design is more about defining the problem than solving it, especially with ill-defined design challenges.
➡️ Facilitators must interrogate ambiguous terms (like "safe space") during Step One to ensure shared understanding among all participants.
➡️ The structured method forces the documentation of unresolved conflicts so the team can revisit them later in the design process.
📸 Video summarized with SummaryTube.com on Jan 08, 2026, 20:49 UTC
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