What is generally agreed upon regarding design by researchers over the last 50 years?

They agree that design is more about defining a problem than solving it, and that design problems are often labeled ill-defined, ill-structured, open, or Wicked.

What is the first step in the structured process used to create a shared purpose statement?

Step one involves participants reflecting and recording their individual priorities, concerns, and guiding values, preferably using Post-it notes.

What is the function of a facilitator when participants share their individual priorities in step one?

The facilitator can help by interrogating statements, asking 'why' questions, or seeking clarifications to fully understand what specific terms, like 'safe space,' mean to that individual.

What action is taken in Step two regarding similar or conflicting ideas?

Participants cluster similar or complimentary priorities under a "shared" column, and it is useful to record any unresolved conflicts in a separate column to address later.

What is the outcome of Step three in the process for creating a shared purpose?

Participants use the information on the table to co-author one or more shared purpose statements that summarize what the group wants to do and why.

Co-design: Developing a Shared Design Purpose

The Importance of Shared Purpose in Co-design
📌 Design power stems from the diverse perspectives, skills, and experiences of participants.
🧐 Defining a shared purpose is crucial but complex; design problems are often labeled as ill-defined, ill-structured, or Wicked.
🤔 The way a problem is framed inherently guides the final solution, making problem definition as important as solving it.

Structured Process for Creating a Shared Purpose Statement
✍️ The process uses a simple table structure divided into three steps, often utilizing Post-it notes for flexibility.
1️⃣ Step One (Individual Reflection): Participants record individual priorities, concerns, and guiding values; a facilitator should interrogate statements (e.g., asking "why") to ensure clarity (e.g., defining what "safe space" means to an individual).
2️⃣ Step Two (Clustering & Conflict Identification): Similar priorities are clustered under a "shared" column, labeling themes that are understood and agreed upon by all. Unresolved conflicts should be recorded to be addressed later.
3️⃣ Step Three (Statement Drafting): Participants co-author one or more shared purpose statements summarizing what the group wants to do and why, using the collated shared ideas.

Benefits of the Shared Purpose Method
🌟 This method unearths, understands, and gives space to the diverse priorities and values driving design decisions.
🔍 It helps explore commonalities, differences, and areas of conflict early, preventing later inhibition of the process.
🎯 The resulting shared purpose statement helps focus the co-design process and serves as a reference point to sense-check emerging designs.

Key Points & Insights
➡️ Design is more about defining the problem than solving it, especially with ill-defined design challenges.
➡️ Facilitators must interrogate ambiguous terms (like "safe space") during Step One to ensure shared understanding among all participants.
➡️ The structured method forces the documentation of unresolved conflicts so the team can revisit them later in the design process.

📸 Video summarized with SummaryTube.com on Jan 08, 2026, 20:49 UTC

Co-design: Developing a Shared Design Purpose

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