The Power of Offer Naming (Million Dollar Offer Naming)
📌 A powerful offer name should attract buyers before they even know the product's full content, acting as a "walking billboard."
⏱️ Creating the name for the "Flow Zone Blueprint" course took one month, compared to only one week for content creation, highlighting its critical importance.
🎯 The name must clearly transfer the desired outcome the customer will achieve, which is the most crucial factor driving sales.

Key Components of a Strong Offer Name
🧠 Psychology: A name must be easy to recall and pronounce so that word-of-mouth marketing (organic marketing) thrives.
💲 Sales Driver: The name directly impacts sales by communicating a clear, desirable outcome, making it more compelling than generic titles like "Content Creation Masterclass."
⚙️ System Clarity: The name should hint at the method or system used to achieve the promised result, either by explicitly stating it or by *excluding* common, undesirable methods.

Eternal Markets and Tangible Offers
🏥 The three eternal markets that never die are Health, Wealth, and Relationship, as they address fundamental survival needs (physiological and psychological).
📏 Tangible offers are results that are real, measurable, and observable (e.g., earning $\text{Rp} 10$ million per month, finishing an 8-hour task in 4 hours).
🔗 For intangible offers (like productivity or public speaking), make them tangible by linking them to an eternal market (e.g., public speaking $\rightarrow$ salary increase [Wealth] or getting fans [Relationship]).

Tangible Factors for Offer Enhancement
🕰️ To make an offer stronger, integrate tangible factors such as Money, Age, Time, Place, or People into the naming convention.
🥇 An example of a powerful combination: "Get $\text{Rp} 10$ million per month under the age of 20 within 1 month from anywhere in the world."
🚫 A powerful enhancement is adding a pain point exclusion (e.g., "without endorsement, without affiliate") to increase curiosity and purchase intent.

Action Framework for Naming
📝 Use the framework: Duration/Quantity + Outcome + System + Tangible Factor/Eternal Market + Pain Point Exclusion (optional but powerful).
* System Example: Blueprint, Challenge, Hack, Course.
* Action Focus: If a direct outcome cannot be guaranteed, promise a clear action the customer will take (e.g., "Seven steps to have 48 hours a day").

Key Points & Insights
➡️ The most effective names transfer the dream outcome instantly; generic names lead to customers skipping the offer.
➡️ For non-eternal niches (e.g., fashion, time management), always tie the benefit back to Health, Wealth, or Relationship to maximize appeal.
➡️ Reviewing existing offers like "Practical tips to enjoy Japan" reveals tangibility when a monetary benefit is included: "Save $\text{Rp} 5$ million for your next trip."

📸 Video summarized with SummaryTube.com on Nov 26, 2025, 11:53 UTC