Legal Framework for Tobacco Product Supervision
📌 Supervision is founded on several regulations, including Law Number 36 of 2009 (Health Law), Law Number 23 of 2002 (Child Protection), and Law Number 32 of 2002 (Broadcasting).
📜 PP 109 of 2012 mandates Badan POM (National Agency of Drug and Food Control) to oversee tobacco product advertising and promotion, specifically concerning Health Warnings (PHW) in graphic and text formats (Article 60).
📄 Ministerial Regulation (Permenkes) No. 56/2017 (updating Permenkes No. 28/2013) details the requirements for PHW size, types, and placement on packaging.

Definitions and Scope of Tobacco Products
🍦 Tobacco products include items made wholly or partly from processed tobacco leaves intended for burning, inhaling, or chewing, such as cigarettes (kretek, white, cigars), containing nicotine and tar.
📢 Tobacco advertising aims to commercialize products and influence consumer use, while promotion seeks to introduce or review a product to attract purchase intent.
🤝 Sponsorship involves direct or indirect contribution (funds or otherwise) to activities by institutions or individuals, influencing through product promotion or use.

Tobacco Product Supervision Workflow
🔄 The Central Badan POM evaluates supervision data from UPT (Technical Implementation Units), its own oversight, or third parties, utilizing data from four media types: outdoor, print, broadcasting (TV/radio), and information technology (internet).
📊 UPT Badan POM conducts monthly planning based on central targets, executes supervision across all media, evaluates results using specific forms, and reports findings monthly (hard and soft copy) by the 1st of the following month.
📧 Non-compliant findings lead to follow-up letters signed by Deputy I or the Director, addressed to the industry (for PHW issues) or relevant agencies (for other issues).

Advertising and Promotion Regulations (PP 109/2012)
🖼️ Health warnings (PHW) must cover at least 10% of the total ad duration or 15% of the total ad area.
🚫 Prohibited elements in ads include: depicting cigarettes, stating smoking benefits, misleading content, encouraging smoking, featuring minors/pregnant women, using cartoon characters, or violating community norms.
🎁 For promotions, it is forbidden to give away free products, offer discounts, or link tobacco logos/brands to institutional/individual activities.

Monitoring and Evaluation (Monev)
⭐ Central oversight includes monthly Monev to update UPT reports and provide feedback, and annual performance evaluations comparing realized oversight against established targets.
📝 Four different evaluation forms are used, corresponding to the specific media being supervised (outdoor, print, broadcasting, IT).

Key Points & Insights
➡️ Ensure PHW compliance as stipulated by Permenkes 56/2017, which mandated implementation starting January 11, 2019.
➡️ Regularly use the specific evaluation forms provided for each media type (outdoor, print, broadcast, IT) to structure oversight findings.
➡️ UPTs must submit monthly supervision reports by the 1st of the following month to the Central agency for centralized tracking and feedback.
⚠️ Non-compliance with advertising rules can result in administrative sanctions ranging from oral warnings to withdrawal of products or temporary activity suspension.

📸 Video summarized with SummaryTube.com on Nov 27, 2025, 03:09 UTC