Meta Andromeda Algorithm & Creative Focus
📌 The current advertising algorithm is Meta Andromeda, where the game focuses heavily on creative assets.
🎯 The goal is to produce more "converting content" (ad content that results in purchases) because having multiple winning creatives multiplies profits (e.g., five winning creatives yield five times the profit).
🤖 Meta's AI can now automatically match content relevance to the right audience, shifting focus away from complex setting adjustments toward creative optimization.

Creative Data System (CDS) Framework
💡 To achieve simultaneous and numerous winning creatives, implement the Creative Data System (CDS), which involves three main steps: Research, Planning, and Execution.
🔍 Research aims to understand why customers buy by analyzing 1-star reviews (complaints/pain points) and competitor comments, focusing on capturing the audience's exact language (market signals).
🗺️ Planning involves segmenting content creation based on four key variables: Audience, Angle, Framework, and Format (Image/Video).

Execution and Iteration Strategy
🧪 Initial execution (Week 1) involves testing across at least five different audiences, with each audience tested against three angles using four different frameworks (like PAS or P2P).
📈 Week 2 is dedicated to doubling down on what works: eliminating non-performing audiences, angles, and frameworks to feed the algorithm with proven winning data, which accelerates the Test, Learn, Iterate cycle leading to scaling.
🧱 Successful advertisers spend billions because they treat advertising not as art, but as data; more winning creatives generate more data, leading to certainty and easier scaling.

Key Points & Insights
➡️ The primary driver for scaling budget beyond five billion per month without eroding profit is finding multiple winning creatives simultaneously.
➡️ Use competitor reviews and comments to gather market signals and explicitly adopt the language customers use to describe their problems and desires.
➡️ To structure content efficiently, map specific Angles (e.g., odor vs. longevity for a marker pen) to different Frameworks (e.g., PAS, P2P) for various segmented Audiences.
➡️ Data equals certainty, and certainty directly leads to the ability to scale ad spend effectively.

📸 Video summarized with SummaryTube.com on Jan 10, 2026, 09:49 UTC