Unlock AI power-ups β upgrade and save 20%!
Use code STUBE20OFF during your first month after signup. Upgrade now β

By Dan Martell
Published Loading...
N/A views
N/A likes
Business Model Categorization
π The speaker outlines four buckets for making money online in the new era of AI: Trash, Easy ($5Kβ$10K/month), Medium ($10Kβ$50K/month), and Hard (millions).
ποΈ The Trash bucket includes activities like NFT flipping, crypto trading, MLMs, and basic data entry, which have zero income potential or risk high losses.
π The core philosophy suggests focusing on opportunities that leverage high-income skills, business outcomes, or long-term asset building, especially given AI advancements.
The "Trash" Bucket (Avoid)
π« Activities like NFT flipping and crypto trading are marked as high risk or dead ends for most people without extreme skill or patience.
π€ Tasks easily replaced by AI, such as basic captioning/subtitles and low-level data entry, are now obsolete for human income generation.
π Businesses that rely primarily on recruiting rather than sales, like Multi-Level Marketing (MLM), are flagged as potential scams.
β To filter ideas, ask: Is AI replacing this? Is the industry shrinking? Is it easier to lose money than make money?
The "Easy" Bucket ($5Kβ$10K/Month)
π This category is for beginners, aiming for first income within 30 to 60 days using simple execution skills.
π¬ Examples include basic short-form video editing (high demand due to creators), social media copywriting, and setting up AI chatbots for small businesses.
βοΈ Setting up AI receptionists (e.g., using tools like your.com) to handle inbound calls and scheduling is a fast, paid opportunity.
βοΈ Key strategy: Create an outcome-based offer that solves a customer's pain (saving time or making money) and offer a clear guarantee to reduce risk and create urgency (limiting slots to 3 or 5 clients).
The "Medium" Bucket ($10Kβ$50K/Month)
π This involves multi-skill work tied directly to real business outcomes like revenue and growth, with potential earnings within 3 to 12 months.
π Success here requires shifting from selling time to selling outcome-based monthly retainers for predictable, recurring revenue.
π οΈ Opportunities include launching Automation Agencies, setting up LinkedIn growth systems powered by AI, or developing Micro SaaS products.
π¨ High-value skills remain crucial; for example, high-quality motion graphic designers who can leverage AI tools like After Effects are highly sought after as AI floods the market with low-quality content.
The "Hard" Bucket (Millions Potential)
ποΈ This bucket focuses on building assets or empires requiring systems, leadership, and 2 to 10+ years of commitment.
π° A primary focus is building Software AI Products (like those built at Martell Ventures) which generate recurring revenue and high valuation multiples (10x to 50x revenue).
π‘ Other pathways include investing in AI-first founders (gaining equity leverage), buying small businesses and applying AI automation (30% to 50% efficiency gains), or building a personal brand machine for deal flow and enterprise value.
π A valuable, overlooked asset is licensing AI Playbooks (system prompts) as intellectual property (IP) to other businesses.
Key Points & Insights
β‘οΈ To succeed in the Medium or Hard buckets, you must systematize your service to sell an outcome, not your time, and layer AI to increase margins.
π Avoid shiny object syndrome by committing to 1,000 days of focused execution on one strategy, as winners are defined by losing more often while staying in the game.
π€ Building a small team slowly and strategically, avoiding headcount where AI can automate tasks, is vital for scaling successfully in the "Hard" bucket.
π’ Documenting your journey publicly acts as an accountability mechanism, significantly increasing the probability of staying committed.
πΈ Video summarized with SummaryTube.com on Jan 26, 2026, 06:42 UTC
Find relevant products on Amazon related to this video
As an Amazon Associate, we earn from qualifying purchases
Full video URL: youtube.com/watch?v=DhEMFeo_gL8
Duration: 19:48
Business Model Categorization
π The speaker outlines four buckets for making money online in the new era of AI: Trash, Easy ($5Kβ$10K/month), Medium ($10Kβ$50K/month), and Hard (millions).
ποΈ The Trash bucket includes activities like NFT flipping, crypto trading, MLMs, and basic data entry, which have zero income potential or risk high losses.
π The core philosophy suggests focusing on opportunities that leverage high-income skills, business outcomes, or long-term asset building, especially given AI advancements.
The "Trash" Bucket (Avoid)
π« Activities like NFT flipping and crypto trading are marked as high risk or dead ends for most people without extreme skill or patience.
π€ Tasks easily replaced by AI, such as basic captioning/subtitles and low-level data entry, are now obsolete for human income generation.
π Businesses that rely primarily on recruiting rather than sales, like Multi-Level Marketing (MLM), are flagged as potential scams.
β To filter ideas, ask: Is AI replacing this? Is the industry shrinking? Is it easier to lose money than make money?
The "Easy" Bucket ($5Kβ$10K/Month)
π This category is for beginners, aiming for first income within 30 to 60 days using simple execution skills.
π¬ Examples include basic short-form video editing (high demand due to creators), social media copywriting, and setting up AI chatbots for small businesses.
βοΈ Setting up AI receptionists (e.g., using tools like your.com) to handle inbound calls and scheduling is a fast, paid opportunity.
βοΈ Key strategy: Create an outcome-based offer that solves a customer's pain (saving time or making money) and offer a clear guarantee to reduce risk and create urgency (limiting slots to 3 or 5 clients).
The "Medium" Bucket ($10Kβ$50K/Month)
π This involves multi-skill work tied directly to real business outcomes like revenue and growth, with potential earnings within 3 to 12 months.
π Success here requires shifting from selling time to selling outcome-based monthly retainers for predictable, recurring revenue.
π οΈ Opportunities include launching Automation Agencies, setting up LinkedIn growth systems powered by AI, or developing Micro SaaS products.
π¨ High-value skills remain crucial; for example, high-quality motion graphic designers who can leverage AI tools like After Effects are highly sought after as AI floods the market with low-quality content.
The "Hard" Bucket (Millions Potential)
ποΈ This bucket focuses on building assets or empires requiring systems, leadership, and 2 to 10+ years of commitment.
π° A primary focus is building Software AI Products (like those built at Martell Ventures) which generate recurring revenue and high valuation multiples (10x to 50x revenue).
π‘ Other pathways include investing in AI-first founders (gaining equity leverage), buying small businesses and applying AI automation (30% to 50% efficiency gains), or building a personal brand machine for deal flow and enterprise value.
π A valuable, overlooked asset is licensing AI Playbooks (system prompts) as intellectual property (IP) to other businesses.
Key Points & Insights
β‘οΈ To succeed in the Medium or Hard buckets, you must systematize your service to sell an outcome, not your time, and layer AI to increase margins.
π Avoid shiny object syndrome by committing to 1,000 days of focused execution on one strategy, as winners are defined by losing more often while staying in the game.
π€ Building a small team slowly and strategically, avoiding headcount where AI can automate tasks, is vital for scaling successfully in the "Hard" bucket.
π’ Documenting your journey publicly acts as an accountability mechanism, significantly increasing the probability of staying committed.
πΈ Video summarized with SummaryTube.com on Jan 26, 2026, 06:42 UTC
Find relevant products on Amazon related to this video
As an Amazon Associate, we earn from qualifying purchases

Summarize youtube video with AI directly from any YouTube video page. Save Time.
Install our free Chrome extension. Get expert level summaries with one click.