Building a Side Project
💡 Start by solving an actual problem you or someone you know experiences; a simple solution is often enough to begin.
🚀 Don't overcomplicate things; begin with a minimal viable product, even a "prettier version of an existing app," instead of aiming for the next major platform.
🗣️ Be upfront with your employer about your side project, as it's mutually beneficial for skill development and learning opportunities.

Time Management & Work-Life Balance
⏰ Dedicate consistent, smaller blocks of time; Chris spent 1 hour in the morning on non-development tasks (support, analytics) and 3 hours in the evening on development.
☀️ Utilize specific seasons for productivity; Chris found winter months more conducive to coding than summer due to less outdoor temptation.
👨‍👩‍👧‍👦 Actively prioritize friends, family, and personal life alongside work to maintain mental health and ensure long-term sustainability.
🤝 Consider working holidays or joining motivated groups to combine social interaction with productivity and shared focus.

Idea Generation & Goal Setting
🎯 Set achievable, small goals initially; Chris's first goal was simply to have a random person download his app, not to earn $150k annually.
💰 Prioritize user acquisition over immediate monetization for a side project, allowing revenue to follow a growing user base.
🧘‍♀️ Focus on having fun with your side project, as it reduces pressure and ensures learning and enjoyment even if it doesn't become a full-time venture.

Growth & Marketing Strategies
🚫 Avoid traditional paid marketing initially; Chris achieved growth with zero standard marketing budget.
🌟 Leverage personal networks by asking friends and family for initial reviews to boost app store visibility, even if it feels awkward.
✨ Implement timed in-app review prompts after users achieve a positive action (e.g., adding/fulfilling a wish) to encourage good ratings.
💬 Build for users and provide easy support; respond to feature requests and bug fixes, then personally follow up and ask for reviews only after positive feedback.

Business Performance & Tech Stack
📊 Wishlist generates an average monthly revenue of ~$6k (low season), which can scale 5x during high season.
📈 The app boasts 1.1 million registered users and 110k monthly active users, with over 4k paying customers.
⚙️ The tech stack is lean, utilizing Flutter for cross-platform development and Firebase for backend, contributing to a 99% profit margin.
💲 Monetization primarily comes from in-app premium memberships and affiliate links when users purchase products through the app.

Key Points & Insights
➡️ The journey from side project to full-time income is often a marathon, not a sprint; Chris's success took 6 years.
➡️ Your side project can open doors; Chris landed his first app developer job due to the experience gained from building Wishlist.
➡️ Simplicity is key; a straightforward app solving a real problem can be highly profitable without needing venture capital or a complex team.
➡️ Don't underestimate organic growth through user satisfaction and word-of-mouth; it's a powerful and cost-effective marketing engine.

📸 Video summarized with SummaryTube.com on Oct 01, 2025, 16:23 UTC