Building an AI Digital Marketing Team Workflow
📌 The core idea is to transform ChatGPT from a simple tool into a super digital marketing teammate by integrating features into structured workflows.
📁 Begin by setting up a ChatGPT project as a central hub, uploading the brand overview document as foundational context.
⚙️ Initiate the process by running a deep research task within the project to gather intelligence on the target audience (behavior, pain points, content gaps).

Strategy and Asset Generation Foundation
📊 After deep research, upload the report back to generate core documents: detailed customer personas, a comprehensive digital marketing strategy (using Canvas mode for collaboration), and brand voice/channel guidelines.
✍️ For creative content like a 1000-word hero blog post (e.g., target keyword "plastic free lunch containers"), upload all foundational documents to the project to ensure the output is perfectly targeted and on brand without restating instructions.
🖼️ Utilize image generation (GPT-4o model) for visual assets, connecting to Google Drive for visual style references to create cohesive hero images and mood shots that align with the brand's eco-friendly positioning.

Scaling and Team Collaboration with Custom GPTs
🔗 For team-level scaling, create a Custom GPT instead of relying on a non-shareable project, enabling specific tasks (like content creation) to be performed consistently by all teammates.
📚 Populate the Custom GPT's knowledge files with the generated strategies, style guidelines, and visual references to ensure shared access to the brand's established foundation.
📅 Team members can leverage this shared GPT to generate content (e.g., Pinterest posts, Instagram carousel copy, email sequences) that adheres strictly to the brand voice and persona targeting.

Automation for Efficiency
🤖 Enhance efficiency by setting up automated tasks within the project, specifically requiring the use of reasoning models (like GPT-4o-mini) to create scheduled routines.
🗓️ Example automation: Every Wednesday morning, scan for trending sustainability topics, relate them to the specific customer personas, and draft a ready-to-publish social media post.
📬 Configure notifications (web push or email) to alert the user when these automated tasks are complete, providing outputs like topic rationale, full copy, and hashtags for immediate review.

Key Points & Insights
➡️ Think in systems, not features or tasks; build connecting blocks where research fuels strategy, strategy drives content, and content leverages automation for maximum impact.
➡️ Always export and re-upload key strategy documents (personas, strategy plan, brand voice) into the central project or Custom GPT to maintain context across all subsequent asset generation.
➡️ When generating visuals, be mindful of AI-generated humans, using them primarily for casual mood shots and avoiding overuse where genuine human connection is crucial to the brand.

📸 Video summarized with SummaryTube.com on Nov 17, 2025, 07:17 UTC