Usaha anak muda dari hobi jadi cuan, damoni kopi Kediri

Transition to Coffee Business
📌 The speaker started by bringing a grinder and specialty coffee equipment to the office, leading to teasing from colleagues accustomed to instant coffee sachets.
☕ This unique approach to coffee preparation eventually became a factor supporting the business in the culinary field.
📈 The journey began after moving from Jakarta to Kediri and gradually purchasing coffee equipment as a hobby, which then led to an opportunity to sell at the Kediri Scooter Festival in 2017.

Initial Business Setup and Pricing
😟 Initially, the speaker felt underprepared for the festival, resorting to selling instant coffee sachets alongside freshly ground coffee due to lack of supplies.
💰 Pricing was set at Rp5,000 for Tubruk and Rp8,000 for Americano, perceived as potentially high compared to the usual Rp2,000-Rp3,000 price point for mass-market coffee.
🤯 Contrary to expectations, customers were highly curious about the manual process (grinding beans, brewing) and responded very well, selling nearly 50 cups before midnight.

Menu and Best Sellers
☕ The menu evolved, featuring core items like Tubruk susu, Kopi susu, and specialty drinks like "Prongkol Kopi" (a unique presentation of iced coffee susu using frozen Americano cubes).
⭐ The Kopi Susu and Prongkol Kopi were identified as the best sellers; the latter gained popularity due to its unique presentation.
🥶 A specialized item, the Es Americano, involves pouring milk over frozen Americano cubes, topped with vanilla ice cream.

Evolution and Sourcing Support
📚 The interest in quality coffee grew after experiencing better-tasting coffee (not sachet-based) during an office lunch, leading to researching and purchasing better grinders and brewing equipment (like a lifetime drip).
🤝 Collaboration with the local Agriculture and Plantation Office aims to connect with local farmers on Mount Wilis (Jugo Village, Mojoagung) to source Arabica coffee beans.
🌱 The long-term goal is to support local farmers to produce high-quality, sellable coffee, encouraging them to maximize their yield and quality.

Key Points & Insights
➡️ Uniqueness drives interest in the culinary sector, evidenced by the positive customer response to manual coffee preparation.
➡️ Initially pricing specialty coffee higher (Rp8,000) proved viable because customers were willing to pay a premium for unique manual preparation methods.
➡️ The business is actively integrating local sourcing, partnering with government bodies to support local coffee farmers and improve bean quality.
➡️ Establishing a permanent physical location became necessary after frequent customer inquiries about where to find the coffee outside of events.

📸 Video summarized with SummaryTube.com on Jan 27, 2026, 12:16 UTC