The End of Search and the Rise of Recommendation
📌 The speaker predicts the "end of search" driven by the shift from search-based models (like old SEO strategies) to recommendation-based AI algorithms.
🔍 Historically, media evolved from Mass Communication (recommendation/curation) to Search (SEO), and is now returning to a sophisticated recommendation era led by AI.
💻 Past strategies relying on search volume vs. supply volume are outdated; current platforms prioritize recommendation algorithms (like those in Instagram and TikTok).

The Power of Deficit and Authenticity
📌 "My deficit gives me the qualification" to represent others with similar lacks, which builds representativeness and authenticity.
👤 Unlike AI or traditional TV stars who lack deficits, online stars emerge from extreme, genuine deficits (e.g., low income, specific physical traits).
🤝 An audience congregates around a shared deficit, forming a sharp "cheering squad" that companies will actively seek for collaboration.

Navigating the New Creator Economy
➡️ Focus on one global recommendation platform (Instagram, TikTok, or YouTube) and nurture it intensely; this single focus can solve most business problems.
➡️ Actionable Sales: Once an audience (cheering squad) is gathered, selling becomes easy; companies will reach out, or affiliates (Coupang Partners, Naver Brand Connect) can be used to prove sales capability instantly.
➡️ New creators starting from zero can expect approximately 16 weeks plus 3 days to achieve even a minimal monetization ($10,000 KRW).

Key Points & Insights
➡️ The key to success in the AI era is having deficits that AI cannot possess, making genuine struggle more compelling than flawless advantage.
➡️ Revenue proof through affiliate sales validates your influence; worrying about creating a product or service comes later, as companies flock to proven audiences.
➡️ Success in this new era leads to being overwhelmed by opportunities; successful creators often end up unintentionally declining opportunities due to sheer volume.

📸 Video summarized with SummaryTube.com on Dec 04, 2025, 09:32 UTC