Objectives of the Lesson: Identifying and Differentiating Advertisements
📌 Students are expected to be able to identify advertisements based on their types.
📌 The second objective is to enable students to explain the information contained within an advertisement.
📌 Students should be able to interpret and explain the difference between commercial and non-commercial advertisements.

Characteristics and Types of Advertisements
📌 Advertisements must be informative, use easy-to-understand standard Indonesian, and be attention-grabbing and persuasive.
📌 Advertisements are classified based on three aspects: form (media type), content, and purpose.
📌 Classification by Form: Includes print media (newspapers, magazines, banners) and electronic media (TV, radio, internet videos), with electronic media incorporating sound and moving visuals.
📌 Classification by Content: Includes offering advertisements (offering goods/services), announcement advertisements (informing or inviting without offering a product, e.g., competition notices), and public service announcements (PSAs) (educating and encouraging good actions, often providing step-by-step guidance).
📌 Classification by Purpose: Includes commercial advertisements (aimed at seeking profit/financial gain) and non-commercial advertisements (aimed at providing information to raise public awareness without seeking financial returns).

Practical Application and Group Activity
💻 Students participated in an online quiz using Wordwall/Gam to assess initial understanding, requiring focus and speed.
👥 Groups were tasked with finding and pasting one commercial and one non-commercial advertisement—one from print media and one from electronic media (like Google/phone)—onto poster board for analysis.
📊 The analysis required identifying what was offered, the target market, product advantages, benefits to consumers, price (if listed), how to obtain it, and the advertisement's ultimate purpose.

Key Points & Insights
➡️ The primary purpose of advertising is to persuade the public to be interested in and ultimately purchase or use the offered goods or services.
➡️ When analyzing advertisements, students must differentiate between the goals: commercial ads seek profit (cuan), while non-commercial ads aim to inform or educate.
➡️ Learning to analyze advertisements helps consumers make needs-based purchasing decisions rather than impulse buys, promoting financial prudence (saving).
➡️ Public service announcements (PSAs) are distinguished by their educational nature, often providing specific, actionable steps or guidelines (e.g., COVID-19 prevention steps).

📸 Video summarized with SummaryTube.com on Dec 04, 2025, 23:44 UTC