What Is Design Thinking? An Overview
By AJ&Smart
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AI Summary of "What Is Design Thinking? An Overview"
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Design Thinking Overview
📌 Design thinking is defined as a philosophy and set of tools used to solve problems creatively.
💡 Its core focus is on the human-centered side of creative problem-solving, emphasizing empathy for the user.
🌐 It is considered super important for innovators, designers, and product managers as it is utilized by nearly every innovative company globally.
The Five Steps of Design Thinking
👂 Step 1: Empathize involves gathering information through activities like user interviews to understand who the product is for and what their problems are.
📝 Step 2: Define requires synthesizing the data gathered in the Empathize phase to establish clear user needs, problems, and insights.
💡 Step 3: Ideate focuses on brainstorming and generating potential solutions or matches for products/services based on the defined insights.
🛠️ Step 4: Prototype entails creating simple, testable facades of selected ideas rather than fully developed products.
🧑🤝🧑 Step 5: Test involves using the prototypes with real users (selected based on Step 1) to gather real-time feedback.
Design Thinking Process Flexibility
🔄 The process is cyclical; feedback from the Test phase sends the team back through Define, Ideate, and Prototype to refine solutions.
🧩 Unlike rigid frameworks like Design Sprints (which are like a recipe), Design Thinking is flexible and acts as a broad map, allowing choice in the specific exercises performed within each of the five steps.
🧠 It is fundamentally a philosophy and mindset, not a strict, prescriptive set of required actions.
Key Points & Insights
➡️ For immediate application, learn the philosophy of Design Thinking and potentially use structured methods like the Design Sprint as a recipe to execute the process.
➡️ Resources like workshop.com are recommended for finding guides, such as the "Ultimate Beginner's Guide to Design Thinking," to learn specific exercises.
➡️ Continuous engagement is encouraged through subscribing to the creator's YouTube channel and following their LinkedIn profile for deeper content on Design Thinking and Design Sprints.
📸 Video summarized with SummaryTube.com on Nov 30, 2025, 10:18 UTC
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📜Transcript
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📄Video Description
TranslateUpgrade
Get a MASSIVE 70% DISCOUNT on our BEST Facilitation Course - Workshopper Master. Check out our Black Friday Deal here 👉 https://go.ajsmart.com/bf25-wm
✅ Check out our new FREE FACILITATION TRAINING and learn the 5 things you can do to become a top 1% facilitator and earn 6 figures while doing it! 👉 https://go.ajsmart.com/start?utm_source=youtube&utm_medium=channel-video&utm_campaign=040220
_______________
What is Design Thinking? Why is it still so important? In this video AJ&Smart CEO Jonathan Courtney shares the definition of Design Thinking, an overview of the processes, and why they're so important to innovation!
Do you use the Design Thinking mindset and principles to develop products or other innovative practices? What workshops and exercises do you undertake for each step, and why?
🤔 Share your thoughts and insights on these, in the comments below!
Also if you haven't already, subscribe to our Youtube channel for weekly UX / UI / Career / and Design Sprint videos:
❤️ https://www.youtube.com/AJ&Smart?sub_confirmation=1 😉
🔎 For more resources on Design Thinking, we're publishing content every day on our Linkedin page: https://www.linkedin.com/company/aj&smart/
🔎 Check out the featured Workshopper.com long form article on Design Thinking here:
https://workshopper.com/guide-to-design-thinking/
🔎 For all our other social media channels and the 'Jake & Jonathan' podcast, check out our LinkTree: https://linktr.ee/AJSmart
Thanks for watching!
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What Is Design Thinking? (2020)
https://youtu.be/gHGN6hs2gZY
Full video URL: youtube.com/watch?v=gHGN6hs2gZY
Duration: 20:00
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AI Summary of "What Is Design Thinking? An Overview"
Get instant insights and key takeaways from this YouTube video by AJ&Smart.
Design Thinking Overview
📌 Design thinking is defined as a philosophy and set of tools used to solve problems creatively.
💡 Its core focus is on the human-centered side of creative problem-solving, emphasizing empathy for the user.
🌐 It is considered super important for innovators, designers, and product managers as it is utilized by nearly every innovative company globally.
The Five Steps of Design Thinking
👂 Step 1: Empathize involves gathering information through activities like user interviews to understand who the product is for and what their problems are.
📝 Step 2: Define requires synthesizing the data gathered in the Empathize phase to establish clear user needs, problems, and insights.
💡 Step 3: Ideate focuses on brainstorming and generating potential solutions or matches for products/services based on the defined insights.
🛠️ Step 4: Prototype entails creating simple, testable facades of selected ideas rather than fully developed products.
🧑🤝🧑 Step 5: Test involves using the prototypes with real users (selected based on Step 1) to gather real-time feedback.
Design Thinking Process Flexibility
🔄 The process is cyclical; feedback from the Test phase sends the team back through Define, Ideate, and Prototype to refine solutions.
🧩 Unlike rigid frameworks like Design Sprints (which are like a recipe), Design Thinking is flexible and acts as a broad map, allowing choice in the specific exercises performed within each of the five steps.
🧠 It is fundamentally a philosophy and mindset, not a strict, prescriptive set of required actions.
Key Points & Insights
➡️ For immediate application, learn the philosophy of Design Thinking and potentially use structured methods like the Design Sprint as a recipe to execute the process.
➡️ Resources like workshop.com are recommended for finding guides, such as the "Ultimate Beginner's Guide to Design Thinking," to learn specific exercises.
➡️ Continuous engagement is encouraged through subscribing to the creator's YouTube channel and following their LinkedIn profile for deeper content on Design Thinking and Design Sprints.
📸 Video summarized with SummaryTube.com on Nov 30, 2025, 10:18 UTC
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As an Amazon Associate, we earn from qualifying purchases
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