Business Development Strategies
📌 Four key business development strategies discussed are Market Development (new market with existing product), Market Penetration (existing market with existing product), Diversification (new product for a new market), and Product Development (new product for an existing market).
📈 The convergence of the Creative Economy and advancements in Information Technology offers opportunities for local crafts to enter the global market.
🌍 The global market is defined as the market outside the local market, catering to global tastes and needs.

Global Market Adaptation and Aesthetics
👗 Product development for the global market requires adherence to regulations regarding raw materials, production processes, packaging, distribution, and target market aesthetics.
🎨 Aesthetic factors are determined by global design trends that change annually and the unique tastes specific to people in each country (influenced by socio-cultural, political, and technological evolution).
🛍️ Tourists prefer light, small, easy-to-carry souvenirs, while online consumers require robust packaging to withstand shipping damage.

Craft Product Characteristics
🎁 Souvenirs for tourists should be regional specialties, unique, emphasize aesthetics over function, be small, durable, and relatively inexpensive.
🔧 Products for non-tourists should prioritize function, adhere to standard shipping sizes, be sturdy for transit, and have pricing adjusted based on product quality.
🛠️ Key design considerations for crafts include Function, User, Material, Technique, Aesthetic Value, and Selling Price.

Production and Entrepreneurship Stages
⚙️ The three stages of entrepreneurship for crafts involve: Phase 1 (organization, target setting, scheduling, budgeting/finance), Phase 2 (production, QC, packaging, promotion/distribution), and Phase 3 (performance/financial evaluation and reporting).
🔬 Product design planning involves brainstorming ideas, rationalization (evaluating technical aspects like material suitability and proportion), prototyping (creating a 3D model), and determining the final design.
🔪 Craft production steps include preparation of raw materials (pembahanan), shaping (cutting, carving, weaving), assembly, and finishing (sanding, coating, coloring).

Production Methods and Safety
🏭 Two production methods exist: Traditional (one person handles all stages) and Modern (one person handles only one production stage).
🧤 Occupational Safety and Health (K3) requires protective gear like safety glasses and masks when dealing with dust, shavings, or hazardous chemicals during material preparation and finishing.
📦 Packaging functions include protecting the product from impact/weather, enhancing appeal, providing brand identity, and simplifying distribution and handling.

Key Points & Insights
➡️ To successfully enter the global market, local crafts must tailor products for specific segments, such as lightweight souvenirs for tourists or sturdy, functional items for online sales.
➡️ Aesthetic research for global appeal should involve collecting images of relevant advertisements, photos, and observing consumer behavior in target countries.
➡️ Entrepreneurial success in crafts requires structured management, including cost determination and financial flow tracking from the initial planning phase.

📸 Video summarized with SummaryTube.com on Jan 12, 2026, 01:51 UTC