1.2M Followers in 6 Months… My Content Marketing Strategy REVEALED
By Alex Hormozi
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AI Summary of "1.2M Followers in 6 Months… My Content Marketing Strategy REVEALED"
Get instant insights and key takeaways from this YouTube video by Alex Hormozi.
Five Phases of Building a Content Marketing Machine
📌 Phase One involves simply creating and posting content without a set schedule or platform focus.
📌 Phase Two establishes consistency by creating a posting cadence (e.g., once every seven days) on a preferred platform.
📌 Phase Three requires posting reliably across all platforms, significantly increasing volume and transitioning the objective to lead generation.
📌 Phase Four focuses on maximizing volume on each platform, potentially publishing 5–10 pieces daily on short-form channels like TikTok or Reels.
📌 Phase Five shifts from pure creation to capturing and creating content synergistically across channels to enhance reach and volume further.
Content Marketing Objectives and Application
🔑 For Phases One and Two, the primary objective of content is lead nurturing and testing hooks, not immediate lead generation.
🔑 For businesses relying on outbound, affiliates, or paid ads, organic content serves as a legitimacy litmus test for new prospects checking social profiles.
🔑 Content that performs well organically provides high-quality, low-risk material for testing hooks and headlines in paid advertising campaigns.
🔑 High-performing content should be compiled into a master content sheet to equip sales teams with assets to proactively send to prospects between sales calls.
Scaling and Investment in Content Marketing
📈 Achieving Phase Three and beyond often requires leverage in the form of labor (vendors or employees) as managing all platforms exceeds individual capacity.
📈 Vendors, while faster, are often data-driven and obsessed with clicks and impressions; prioritize core messages over easily quantifiable vanity metrics.
📈 Content marketing is positioned as a long-term play, with the speaker noting 18 months before seeing significant deal flow from their efforts.
📈 For a business spending approximately $70,000 per month on content (producing ~160 pieces weekly), this volume replaces an estimated $2 million per month in equivalent paid impressions.
Key Points & Insights
➡️ The guiding rule for content is: "There is no such thing as too long, only too boring."
➡️ Quality usually requires reps to get good; early content will likely "suck," which is a necessary prerequisite for improvement.
➡️ To gain authority, narrowly define the problem you solve so that within that small niche, you can establish yourself as "king" through evidence.
➡️ Patience is an ultimate advantage; the willingness to sustain efforts for an unreasonably long period provides a competitive edge against those seeking fast results.
📸 Video summarized with SummaryTube.com on Nov 12, 2025, 20:45 UTC
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📜Transcript
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📄Video Description
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Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yt
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yt
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.
Full video URL: youtube.com/watch?v=MD5-HByRxoA
Duration: 22:51
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AI Summary of "1.2M Followers in 6 Months… My Content Marketing Strategy REVEALED"
Get instant insights and key takeaways from this YouTube video by Alex Hormozi.
Five Phases of Building a Content Marketing Machine
📌 Phase One involves simply creating and posting content without a set schedule or platform focus.
📌 Phase Two establishes consistency by creating a posting cadence (e.g., once every seven days) on a preferred platform.
📌 Phase Three requires posting reliably across all platforms, significantly increasing volume and transitioning the objective to lead generation.
📌 Phase Four focuses on maximizing volume on each platform, potentially publishing 5–10 pieces daily on short-form channels like TikTok or Reels.
📌 Phase Five shifts from pure creation to capturing and creating content synergistically across channels to enhance reach and volume further.
Content Marketing Objectives and Application
🔑 For Phases One and Two, the primary objective of content is lead nurturing and testing hooks, not immediate lead generation.
🔑 For businesses relying on outbound, affiliates, or paid ads, organic content serves as a legitimacy litmus test for new prospects checking social profiles.
🔑 Content that performs well organically provides high-quality, low-risk material for testing hooks and headlines in paid advertising campaigns.
🔑 High-performing content should be compiled into a master content sheet to equip sales teams with assets to proactively send to prospects between sales calls.
Scaling and Investment in Content Marketing
📈 Achieving Phase Three and beyond often requires leverage in the form of labor (vendors or employees) as managing all platforms exceeds individual capacity.
📈 Vendors, while faster, are often data-driven and obsessed with clicks and impressions; prioritize core messages over easily quantifiable vanity metrics.
📈 Content marketing is positioned as a long-term play, with the speaker noting 18 months before seeing significant deal flow from their efforts.
📈 For a business spending approximately $70,000 per month on content (producing ~160 pieces weekly), this volume replaces an estimated $2 million per month in equivalent paid impressions.
Key Points & Insights
➡️ The guiding rule for content is: "There is no such thing as too long, only too boring."
➡️ Quality usually requires reps to get good; early content will likely "suck," which is a necessary prerequisite for improvement.
➡️ To gain authority, narrowly define the problem you solve so that within that small niche, you can establish yourself as "king" through evidence.
➡️ Patience is an ultimate advantage; the willingness to sustain efforts for an unreasonably long period provides a competitive edge against those seeking fast results.
📸 Video summarized with SummaryTube.com on Nov 12, 2025, 20:45 UTC
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