Developing the cultural industry in Thung Nham - Ninh Binh

Ninh Bình's Cultural Industry Development
📌 Ninh Bình is leveraging its rich historical and cultural heritage to develop its creative economy by transforming cultural resources into sustainable development assets.
💡 The key to unlocking the potential of Ninh Bình's cultural industry is innovation and creativity in execution methods.
🌐 Cultural industries in Vietnam, including Ninh Bình, are growing across sectors like film, music, fine arts, fashion, advertising, design, and cultural tourism.

Thung Nham Eco-Tourism's Innovation
🏞️ Thung Nham Eco-tourism area exemplifies innovation by creating the "Nature's Song" (Khúc Hát Thiên Nhiên) real-scene art space amidst nature, encouraging visitors to experience nature as a living entity.
🎭 This performance art concept integrates body movement, light, sound, and landscape rhythm rather than recreating nature through direct illustration.
🏗️ The show operates without fixed stages or backdrops; natural elements like trees, water, and terrain become integral to the performance structure, marking a new experiment in eco-tourism product development.

Strategic Tourism Product Diversification
🔄 Thung Nham is strategically diversifying its offerings with outdoor real-scene mini-shows across four distinct stations (e.g., "Diary of the Winged Grasshopper," "Resurrection") to meet the growing demand for emotional experiences in tourism.
📈 This strategic move resulted in a 30% increase in visitors during the early days of 2026 compared to the same period last year, highlighting the success of blending eco-tourism with creative arts.
🤝 The core values guiding Thung Nham's sustainable eco-tourism development are friendliness, differentiation, and sustainability.

Key Points & Insights
➡️ Ninh Bình is recognized as one of the pioneering provinces seriously investing in the cultural industry and ICT to drive green growth and sustainable development.
➡️ The "Nature's Song" experience encourages visitors to "live slower" and connect more deeply with nature through artistic immersion.
➡️ Cultural industries in Ninh Bình are characterized by their interdisciplinary and cross-sectoral nature, heavily relying on natural and cultural heritage sites for activities.

📸 Video summarized with SummaryTube.com on Mar 19, 2026, 05:04 UTC