How to Run Facebook Ads In 2026 (Andromeda Update)
By THE ECOM KING
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AI Summary of "How to Run Facebook Ads In 2026 (Andromeda Update)"
Get instant insights and key takeaways from this YouTube video by THE ECOM KING.
Facebook Andromeda Update Overview
📌 The Andromeda update fundamentally changes Facebook ad running by shifting focus from targeting to AI-driven creative optimization.
🤖 Facebook's ad system is now a huge AI-powered machine engine that determines delivery based on billions of real-time user actions.
📊 Ad success is determined by an auction process based on Bid, Estimated Action Rate, and Ad Quality.
Impact of AI-Driven Creative Optimization
💥 The update emphasizes AI creative driven knowledge; poor performance is now attributed to creative strategy, not targeting.
👁️ The AI system uses multi-layered neural thinking to predict which creatives will perform best, narrowing down relevant ad clusters.
🗺️ Targeting is now broad: Instead of manual segmentation (e.g., women 25-40 in LA), the AI automatically chooses the audience based on online behavior.
New Strategies for Creative & Testing
🧪 Creative Testing is Automated: Advertisers must provide many variations (10+ different photos/videos/captions); the AI tests these automatically to find the best performers.
🧪 Penalization of Repetitive Formats: Small changes (like a new headline) are insufficient; diversity in ad creatives is rewarded.
🛠️ Tools like Arcad are suggested to rapidly create diverse, high-quality AI-generated content, including custom AI UGC actors and Sora 2 Pro video footage.
Campaign Structure Adjustments
1️⃣ Consolidated Structure: Combine segmented ad sets (e.g., different age groups) into one broad campaign/ad set.
2️⃣ Concept-Based Ads: Think of ads as "concepts" (e.g., video testimonial, unboxing, humor); aim for 5 to 10 concepts per campaign.
3️⃣ Budget Management: The AI automatically manages and shifts the budget toward the best-performing ad concepts in real-time.
Key Points & Insights
➡️ Creative is the new targeting; speed in generating and testing varied creatives is the new competitive advantage.
➡️ Refresh creatives often, every 2 to 3 days, to continuously feed the AI with new data and prevent stagnation.
➡️ If current campaigns are performing poorly, immediately consolidate multiple ad sets into one broad campaign to let the AI distribute spend effectively.
➡️ Provide messaging variety (emotional, rational, urgent, story-based) alongside visual variety, as the AI tests text performance too.
📸 Video summarized with SummaryTube.com on Nov 12, 2025, 06:19 UTC
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📜Transcript
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📄Video Description
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Ready to run Facebook ads the right way in 2025 & 2026? In this video, I break down everything beginners need to launch Facebook Ads for Dropshipping & Ecom, including what the new Andromeda update changes (and how to stay compliant so your performance doesn’t tank)
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DISCLAIMER: Any advice I give is solely based on my own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as opinion.
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Full video URL: youtube.com/watch?v=Br1ORwByG_s
Duration: 24:20
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AI Summary of "How to Run Facebook Ads In 2026 (Andromeda Update)"
Get instant insights and key takeaways from this YouTube video by THE ECOM KING.
Facebook Andromeda Update Overview
📌 The Andromeda update fundamentally changes Facebook ad running by shifting focus from targeting to AI-driven creative optimization.
🤖 Facebook's ad system is now a huge AI-powered machine engine that determines delivery based on billions of real-time user actions.
📊 Ad success is determined by an auction process based on Bid, Estimated Action Rate, and Ad Quality.
Impact of AI-Driven Creative Optimization
💥 The update emphasizes AI creative driven knowledge; poor performance is now attributed to creative strategy, not targeting.
👁️ The AI system uses multi-layered neural thinking to predict which creatives will perform best, narrowing down relevant ad clusters.
🗺️ Targeting is now broad: Instead of manual segmentation (e.g., women 25-40 in LA), the AI automatically chooses the audience based on online behavior.
New Strategies for Creative & Testing
🧪 Creative Testing is Automated: Advertisers must provide many variations (10+ different photos/videos/captions); the AI tests these automatically to find the best performers.
🧪 Penalization of Repetitive Formats: Small changes (like a new headline) are insufficient; diversity in ad creatives is rewarded.
🛠️ Tools like Arcad are suggested to rapidly create diverse, high-quality AI-generated content, including custom AI UGC actors and Sora 2 Pro video footage.
Campaign Structure Adjustments
1️⃣ Consolidated Structure: Combine segmented ad sets (e.g., different age groups) into one broad campaign/ad set.
2️⃣ Concept-Based Ads: Think of ads as "concepts" (e.g., video testimonial, unboxing, humor); aim for 5 to 10 concepts per campaign.
3️⃣ Budget Management: The AI automatically manages and shifts the budget toward the best-performing ad concepts in real-time.
Key Points & Insights
➡️ Creative is the new targeting; speed in generating and testing varied creatives is the new competitive advantage.
➡️ Refresh creatives often, every 2 to 3 days, to continuously feed the AI with new data and prevent stagnation.
➡️ If current campaigns are performing poorly, immediately consolidate multiple ad sets into one broad campaign to let the AI distribute spend effectively.
➡️ Provide messaging variety (emotional, rational, urgent, story-based) alongside visual variety, as the AI tests text performance too.
📸 Video summarized with SummaryTube.com on Nov 12, 2025, 06:19 UTC
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