Kera Vegetable Candy Case: Violations and the Role of Each Individual in the Case | VTV24

Livestream Sales Violations and Legal Action
📌 Several high-profile livestream sellers, including Nguyễn Thị Thái Hằng ("Hằng Du Mục") and Phạm Quang Linh ("Quang Linh Vlogs"), were fined 70 million VND each for false advertising regarding the quality of "ka vegetable candy."
🚨 The Ministry of Public Security's investigation agency initiated a criminal case for producing counterfeit food and deceiving customers, leading to the indictment of five individuals, including Hằng and Linh.
📉 Specific violations included misleading consumers about vegetable content (claiming 28% when actual content was between 0.61% and 0.75%) and failing to disclose the presence of Sorbitol (35%), which was the actual laxative agent.
💸 Between December 12, 2024, and May 10, 2025, these parties sold over 135,000 products to more than 30,000 customers, generating over 17 billion VND in revenue.

Involvement of Influencers and Celebrities
👑 Miss Nguyễn Thúc Thủy Tiên has been implicated and had her exit from the country temporarily suspended for two months to aid the investigation, confirming the link between celebrities and the case.
📢 The Ministry of Public Security emphasizes that while some celebrities have been penalized for false advertising, the problem persists, damaging consumer health and property rights.
⚖️ Authorities affirm that all illegal acts will be strictly investigated and prosecuted according to law, regardless of the perpetrator's influence.

Regulatory Environment and Consumer Protection
📈 Vietnam's e-commerce retail sales have grown significantly, rising from nearly $3 billion in 2014 to $25 billion last year, highlighting the large sums flowing through livestreaming sales.
🏛️ The Ministry of Culture, Sports, and Tourism issued a code of conduct for social media influencers, and amendments to the advertising law are expected to introduce specific regulations for influential figures.
🇨🇳 China provides a strict international example: influencers found in violation during livestreams face immediate deplatforming and being banned from all online platforms, alongside tax investigations.

Key Points & Insights
➡️ Consumers must be highly discerning and vigilant when choosing products advertised on social media, prioritizing brands with established quality and reputation.
➡️ Influencers and celebrities must exercise extreme caution when promoting products to avoid being exploited by bad actors or facing legal consequences for false claims.
➡️ The Ministry of Public Security urges citizens to promptly report any information suggesting illegal activities to relevant authorities to prevent criminals from operating unchecked in this sector.

📸 Video summarized with SummaryTube.com on Mar 05, 2026, 00:19 UTC