Maruti Suzuki Accelerate 2025
💡 Accelerate 2025 is a platform for young minds to challenge conventional thinking and solve real-world business and engineering problems for Maruti Suzuki.
🎯 The competition seeks to co-create solutions that address digital innovation, sustainable mobility, and engineering breakthroughs to shape the future of mobility in India.
🌍 Maruti Suzuki aims to lead India into the next era of mobility, focusing on sustainability, electric vehicles (EVs), digital solutions, and supply chain resilience.
📈 Over 6,000 registrations have already been received for Season 2, indicating strong participation following the success of the inaugural season.

Competition Details & Rewards
⏳ Registration is ongoing, with a deadline approaching, following over 6,000 registrations for Accelerate 2025.
🏆 The competition includes an online MCQ test, a 2-3 slide PPT submission, a detailed presentation, and a Grand Finale in late October 2025.
💰 Winning teams are eligible for cash prizes, mentorship, an exclusive opportunity to present ideas to MSI leadership, and potential career opportunities within the company.

Marketing & Digital Innovation Challenge
📊 Challenge participants to leverage AI to enhance customer connection, build trust, and maintain privacy in India's dynamic automotive market.
📱 Consumer behavior shows 30-35% of car purchase inquiries are digital, with approximately 24 out of 26 touchpoints in the purchase journey being online.
🎯 Focus on engaging Gen Z customers, who significantly influence buying decisions, by treating the car as an extension of their lifestyle.
📈 Maruti Suzuki maintains over 40% market share in India, the world's 3rd largest automobile market, supported by 8,000-9,000 pan-India touchpoints.

Sustainable Engineering & EV Challenge
🔋 Task: Engineer an entry-level EV for 2030 that can replicate the mass-market accessibility of the Maruti 800 in the electric era.
⚖️ Innovators must balance affordability, technology, customer aspirations, safety, reliability, and sustainability for first-time EV buyers.
⚙️ Consider the broader EV ecosystem, including battery technologies, charging solutions, and the evolving local supply chain to enable widespread EV ownership.

Key Points & Insights
🌟 Accelerate 2025 provides a unique platform for students to act as consultants, transforming classroom learning into real-world problem-solving solutions.
🤝 The journey emphasizes collaboration, intense discussions, and external engagement to gather information, fostering a mindset of innovation and continuous growth.
🚀 Participants are encouraged to bring bold, pathbreaking ideas without fear, as historical innovations often started with simple thoughts or student projects.
💡 The competition is about asking the right questions, daring to imagine, and crafting solutions that can make a tangible difference in the future of mobility for every Indian.

📸 Video summarized with SummaryTube.com on Sep 29, 2025, 20:44 UTC