My Best Sales Tactic (to Make a TON of Money)
By Alex Hormozi
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AI Summary of "My Best Sales Tactic (to Make a TON of Money)"
Get instant insights and key takeaways from this YouTube video by Alex Hormozi.
The Trust-Building Sales Tactic: "Ghost Products"
📌 The speaker discovered a highly effective sales tactic accidentally, leading to selling 100% of prospects after implementing this single change in approach.
👩🏫 This method was successfully taught to new salespeople in a retail environment (selling supplements), resulting in 80-90% closing rates.
💡 The core of the tactic involves intentionally recommending products the customer can buy cheaper elsewhere or don't need (termed "Ghost Products" or "Sacrificial Lambs") to build rapid trust.
Implementation and Strategy
💰 To maximize effectiveness, recommend giving away the lowest margin products across the street to gain trust, reserving high-margin items for the actual sale.
🗣️ Once trust is established by recommending alternatives, the salesperson can transition to the recommended products by explaining their necessity and immediate usage ("You need to take two of these in the morning next to your toothbrush").
🔗 This method works by piggybacking on existing habits (e.g., linking supplement intake to brushing teeth) rather than forcing new ones, which is incredibly difficult.
⚖️ When clients cite budget concerns, prioritize recommendations by importance, explaining what is removed (e.g., replacing a supplement with the necessity of eating "a shitload of broccoli").
Shifting Sales Positioning
🤝 The difference between manipulation and help lies in intention; positive intent in helping someone constitutes positive manipulation.
🧘 The ultimate goal in sales is to move from starting the conversation across the table (adversarial/selling) to ending shoulder to shoulder (collaborative decision-making).
📈 For service sales (like Web Design), suggesting the client use a cheaper external resource for non-core capabilities further solidifies the salesperson's role as a trusted advisor.
Key Points & Insights
➡️ Build trust immediately by suggesting a lower-cost alternative or an unnecessary product they can source elsewhere (the "Ghost Product").
➡️ Gain trust by acting in the customer's self-interest first, rather than your own, to make them feel you are not trying to take advantage.
➡️ Anchor product usage to existing, non-negotiable daily habits (e.g., morning routine) to ensure compliance and success with the recommended plan.
➡️ In price negotiations, remove items sequentially based on importance, reframing the removal by reminding the client of the problem that item was solving.
📸 Video summarized with SummaryTube.com on Oct 05, 2025, 08:45 UTC
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📜Transcript
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📄Video Description
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Download your free scaling roadmap here: https://www.acquisition.com/roadmap
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.
Full video URL: youtube.com/watch?v=bx48qPlaGvE
Duration: 16:24
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AI Summary of "My Best Sales Tactic (to Make a TON of Money)"
Get instant insights and key takeaways from this YouTube video by Alex Hormozi.
The Trust-Building Sales Tactic: "Ghost Products"
📌 The speaker discovered a highly effective sales tactic accidentally, leading to selling 100% of prospects after implementing this single change in approach.
👩🏫 This method was successfully taught to new salespeople in a retail environment (selling supplements), resulting in 80-90% closing rates.
💡 The core of the tactic involves intentionally recommending products the customer can buy cheaper elsewhere or don't need (termed "Ghost Products" or "Sacrificial Lambs") to build rapid trust.
Implementation and Strategy
💰 To maximize effectiveness, recommend giving away the lowest margin products across the street to gain trust, reserving high-margin items for the actual sale.
🗣️ Once trust is established by recommending alternatives, the salesperson can transition to the recommended products by explaining their necessity and immediate usage ("You need to take two of these in the morning next to your toothbrush").
🔗 This method works by piggybacking on existing habits (e.g., linking supplement intake to brushing teeth) rather than forcing new ones, which is incredibly difficult.
⚖️ When clients cite budget concerns, prioritize recommendations by importance, explaining what is removed (e.g., replacing a supplement with the necessity of eating "a shitload of broccoli").
Shifting Sales Positioning
🤝 The difference between manipulation and help lies in intention; positive intent in helping someone constitutes positive manipulation.
🧘 The ultimate goal in sales is to move from starting the conversation across the table (adversarial/selling) to ending shoulder to shoulder (collaborative decision-making).
📈 For service sales (like Web Design), suggesting the client use a cheaper external resource for non-core capabilities further solidifies the salesperson's role as a trusted advisor.
Key Points & Insights
➡️ Build trust immediately by suggesting a lower-cost alternative or an unnecessary product they can source elsewhere (the "Ghost Product").
➡️ Gain trust by acting in the customer's self-interest first, rather than your own, to make them feel you are not trying to take advantage.
➡️ Anchor product usage to existing, non-negotiable daily habits (e.g., morning routine) to ensure compliance and success with the recommended plan.
➡️ In price negotiations, remove items sequentially based on importance, reframing the removal by reminding the client of the problem that item was solving.
📸 Video summarized with SummaryTube.com on Oct 05, 2025, 08:45 UTC
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As an Amazon Associate, we earn from qualifying purchases
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