BTR Pa Najib

Internet Penetration and Demographics in Indonesia
📌 National internet penetration in Indonesia reached 80.66%, with the highest penetration observed in the Millennial group at 89.12%, followed by Gen Z at 87.80%.
💻 The average daily duration of internet usage in Indonesia is in the moderate range of 4 to 6 hours per person, accounting for 35.75% of users.
📍 In the island of Kalimantan, North Kalimantan specifically, ranked fifth with an internet penetration rate of 70.15%.

Negative Impacts on Work Environment (Tarakan City Focus)
⚠️ Negative impacts cited in Tarakan City include decreased work motivation among employees, leading to team performance decline, as per Nugraha (2022).
📱 Phenomena such as cyberloafing (internet/social media addiction) and bosspubbing (boss ignoring subordinates for gadget use) are serious challenges identified in 2024.
🛑 Internal communication disruption due to the spread of information inconsistent with institutional values was also noted.

Research Objectives and Variables
❓ The study aimed to measure the influence of cyberloafing and bosspubbing on employee motivation, mediated by internal communication.
📜 Theoretical foundations include Maslow's Hierarchy of Needs (for motivation), Information Richness Technology Theory (for internal communication), Theory of Planned Behavior (for cyberloafing), and Social Exchange Theory (for bosspubbing).
📊 Research methodology employed a quantitative approach using closed questionnaires based on a Likert scale, sampling 139 respondents from a population of 213 civil servants (ASN) in Tarakan City.

Key Research Findings (Hypothesis Testing)
✅ Cyberloafing significantly influenced internal communication (path coefficient 0.575) and employee motivation (path coefficient 0.112).
❌ Bosspubbing showed a non-significant influence on employee work motivation (Hypothesis 4 rejected), despite having a significant negative influence on internal communication (path coefficient -0.190).
🤝 Internal communication significantly and positively influenced employee work motivation (path coefficient 0.807).
🌟 Both cyberloafing and bosspubbing significantly influenced motivation *through* the mediation of internal communication (Hypotheses 6 and 7 accepted).

Recommendations and Future Actions
⚙️ Organizations should establish innovative policies to build balanced cyberloafing, granting reasonable internet access to enhance employee comfort and motivation without disrupting productivity.
🗣️ Leaders must improve employee communication skills through training in active listening and clear information delivery to mitigate the negative effects of bosspubbing.
🔄 Implement regular monitoring and evaluation of internal communication effectiveness via surveys or direct feedback to identify areas for necessary improvement.

Key Points & Insights
➡️ The research indicated that work motivation scored a high average of 4.1133, and internal communication scored 4.16, suggesting generally good performance in these areas.
➡️ Bosspubbing received the lowest average score at 2.1575, indicating that leaders were perceived as not performing bosspubbing behaviors toward subordinates.
➡️ All measurement model indicators were deemed valid (factor loading > 0.7) and reliable (composite reliability > 0.7), with the overall model explaining 83.5% of the predictive relevance ($Q^2 = 0.835$).

📸 Video summarized with SummaryTube.com on Jan 29, 2026, 09:43 UTC