Regulatory Framework for Processed Food Labels
📌 Information on processed food labels in Indonesia is strictly regulated by Law Number 18 of 2012 on Food and Government Regulation Number 69 of 1999.
📜 Specific regulations are detailed in BPOM Regulation Number 31 of 2018 and its amendments, namely BPOM Regulation Number 20 of 2021 and BPOM Regulation Number 6 of 2024.
🛡️ Labels must provide true, clear, and non-misleading information regarding safety, quality, and nutrition, requiring at least nine mandatory declarations.

Prohibited Claims on Food Labels
🚫 Labels are forbidden from claiming the product enhances intelligence, serves as medicine, or functions physiologically without justification.
🧪 Superlative words (e.g., "the only," "just," "super") are banned unless supported by verifiable evidence.
🌱 Claims suggesting a synthetic ingredient is natural (e.g., showing a sugarcane image on an artificial sweetener) are prohibited.
❌ Stating the absence of a naturally absent component, such as "non-cholesterol" on palm oil (which naturally lacks cholesterol), is disallowed.

Misleading Visuals and Other Restrictions
🖼️ Visuals featuring health workers, religious figures, public officials, or testing bodies are prohibited unless accompanied by proper authorization.
⏳ Claims suggesting modernity, such as "latest technology," are disallowed as they are time-dependent.
🍼 For sweetened condensed milk and its analogs, it is prohibited to feature images of children under 5 years old or suggest the product serves as the sole source of nutrition.
⚖️ Statements that undermine other products or offend ethnicity, religion, race, or social groups are strictly forbidden based on social norms and ethics.

Key Points & Insights
➡️ Consumers must understand that food labels are strictly regulated to prevent misleading information and ensure product safety and quality.
➡️ Businesses must adhere to regulations regarding the declaration of Food Additive Substances (BTP) content as specified in Article 24 of the relevant regulation.
➡️ Promotions involving contests, sweepstakes, or prizes must be registered and inseparable from the product's circulation permit.
➡️ Responsible business practice involves ensuring honest labeling, which directly protects the consumer and reflects a quality product.

📸 Video summarized with SummaryTube.com on Dec 01, 2025, 04:28 UTC